2018 eCommerce Holiday Playbook

Did you know that in 2017, Shopify merchants did more than $1 billion USD in sales on Black Friday Cyber Monday? And, from what we’ve seen, it’s not uncommon for merchants to generate more than a quarter of their annual revenue between November 1st and Christmas Day (December 25th).

As an eCommerce merchant, there are about a million things you can do to grow your holiday sales, but since you can’t do everything, you need to prioritize. To help you get started, we’ve compiled a 2018 eCommerce Holiday Playbook, featuring tips and tricks from the top technology and solution providers in the industry.

The most wonderful time of the year is coming FAST, and it’s time to get ready!

Featuring insights from

  • Shopify Plus
  • Shopify Plus
  • Shopify Plus
  • Shopify Plus
  • Shopify Plus
  • Shopify Plus
  • Shopify Plus
  • Findify
  • RR
  • Pinterest
  • Facebook
  • DataFeedWatch
  • BVAccel

What's Inside

The Holiday Playbook is filled with insights and recommendations, including:

  • eCommerce Strategy (Think Automation!)
  • Using & Collecting User-Generated Content (UGC)
  • Creating Personalized Experiences
  • Five Holiday Email Marketing Tactics
  • Building Customer Relationships with Rewards & Loyalty
  • A/B Testing at a Global Level
  • Educating Consumers with Product Recommendations & Search
  • Reaching Pinterest Planners & Holiday Buyer Personas
  • Cost-Effective Social Ad Placements (Instagram Stories!)
  • Facebook Mobile & Video Trends
  • Product Feed Optimization
  • Mastering Customer Retention