MVMT’s secret to captivating their global audience is derived from a strategy aimed to present relevant shopping experiences, whether it be across device or region.
Focusing on product discovery.
With a diverse range of product types - opportunities to intuitively traverse collections were critical to the user's ability to find the products they're looking for.
Making exploration effortless.
Opportunities to access other product types are consistent and plentiful. Establishing patterns leading to seamless paths of exploration generates momentum for customers, ultimately leading to higher purchase intent.