Shopify Plus


Journelle is an emerging leader in luxury lingerie, bringing a fresh approach through fashion-forward products and a sophisticated storefront.

Journelle redefines undergarments with the belief that wearing lingerie is an everyday luxury.

Focusing on product discovery

With a wide range of designers and product types - opportunities to intuitively navigate collections is critical in the customer journey.

A new line of fierce.

Actively driving brand engagement, Journelle utilizes Shopify Sections to reinforce emotional connections with visitors.

Elevate Product Discovery

We will improve discovery so that customers intuitively find the product they're looking for in the least amount of time, enhancing the overall path to purchase.

Prioritize My Products

p.s... visitors are more likely to proceed to purchase with a simplified product discovery path.