Now I know what you might be thinking, “Uhm…lyrics from Brandy’s ‘Have You Ever?’ - I love that song! ” Possibly. But in this case, instead of “human love”, we’ll be talking about “mobile design love.”
Out with the Old, In with the New:
It’s almost rare to see sites nowadays not have a mobile version once a user enters their homepage. It’s almost a surprise like, “Whoa. Am I back in 1999? Did my phone suddenly become Zack Morris’ gigantic communication brick?” Nah man, that is just a website that is out of date and stuck in the prehistoric era. But every once in a while, you do stumble upon one and find yourself wanting to escape really quick. So current commerce stores, make sure your sites are mobile friendly to keep stacking up that dough. Mainly because the average person is on their phone approximately 90 minutes a day -- That totals up to 23 days per year! So in case you weren't already sold on mobile design, maybe that stat alone will make you rethink your "prehistoric ways."
“The average person is on their phone approximately 90 minutes a day -- That totals up to 23 days per year”
The bridge between two worlds:
One of the main reasons why companies hire UX/UI designers is to not only make things look pretty, but to have functionalities that make sense. Converting designs from desktop to mobile can really determine if a user stays on site or get’s really frustrated and dips. It’s important in this modern era to have a design that flows seamlessly on your handheld device as it does on desktop while maintaining common sense. Transferring content to a smaller screen is an art form in ways where it turns into a game of Tetris. The functionalities probably won't remain the same, because having the screen being 4-5 times smaller, sometimes you have to make an executive decision and you've gotta choose what you need vs what you want.
"Choose what you need vs what you want"
The users involvement with the device is preferred to be quick and painless. Having all the bells and whistles on a mobile design isn’t always the best route to take. In many cases, the simplest route is often the most sufficient. For example your navigation bar - just because you have multi-level navigation on mobile, does not mean it's a good idea to repeat this on mobile. Remember you want to keep things accessible -- complicate things a bit, and you’ll have a higher bounce rate than showing up wasted to a high-class club.
Overall, the love for Mobile design is often looked over but it has the most value. The importance of effective mobile design is much larger than Zach Morris’ phone. Users are shopping on their mobile devices more than ever, so be sure that when you get the chance to create a successful mobile-friendly site, love your own mobile design so much that you can’t question it like Brandy does in her, ‘Have you ever’ song.
Drop us a line if you want more design help -- Our designers are just as talented at mobile and UX/UI design, as they are making you laugh in blog posts.