BVAccel, the largest and fastest growing Shopify Plus agency in the world, announced its new strategic partnership with Snapchat, a global multimedia messaging app.

This partnership will provide merchants seeking growth and scalability with a new channel and strategy for product advertising that incorporates eCommerce, direct response, and data-driven capabilities.

Snapchat recently announced the addition of three new eCommerce advertising options, including Shoppable Snap ads (or Collection ads), the ability to import product catalogs to automatically create ads, and advanced pixel targeting features. Here is a short summary of each:

  • Shoppable Snap Ads: Shoppable, eCommerce-driven ads now allow merchants to feature a collection of products within a single ad. Users can tap each product image to view more details.
  • Product Catalogs: Advertisers can now import product catalogs to automatically create ads using existing assets - a win/win when it comes to time and brand consistency.
  • Pixel Targeting: Advertisers can now track specific actions consumers take on their website and use this data to create customized audiences for campaigns.
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According to a press release by Marketing Land, Snapchat’s 188 million global users visit the Snapchat app an average of 20 times a day and create more than 20 Snaps per day. Additionally, in 2017 a Snap Inc.-commissioned study showed Snapchat-users made 850 million shopping trips on Black Friday weekend and bought 20 percent more gifts than the average consumer who doesn’t use Snapchat.

“We are very excited for this partnership and the expansion of solutions we are able to provide our clients,” said Deepika Patel, Director of Paid Media at BVAccel. “With the new developments Snapchat has made to their ad offerings over the past year, this channel has become a strong contender for advertisers that range from the CPG vertical through to apparel and beauty."

About BVAccel

BVAccel, one of the original six pioneer Shopify Plus Partners and currently one of the fastest growing Shopify Plus partner agencies worldwide, is a new breed of end-to-end commerce consultancy that exists to drive meaningful results for digital brands. With a best-in-class technology stack, made possible through strategic partnerships with Shopify Plus, Dynamic Yield, Yotpo, Impact Radius, and Google, we build valuable shopping experiences for our high-volume, high-growth merchants. In addition to Front-End and Back-End Website Development, we specialize in Optimization & Insights (CRO and Analytics), UX/UI Design, Digital Marketing (including Paid Media Strategy and Partnership Marketing), and Amazon/Marketplace Management. BVAccel is headquartered in San Diego, CA with additional offices in Columbus, OH, Los Angeles, CA, New York, NY, and Tijuana, Mexico. For more information, visit https://www.bvaccel.com.

About Snap Inc.

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.

Chelsey Debalsi Chelsey DeBalsi is the Agency Marketing Manager for BVAccel, responsible for managing the agency's digital marketing initiatives, inbound marketing strategy, and branding.